I was reading the CTO Connection in Infoworld on 29 March 2005 where the Chad Dickerson said, “Some call the iPod the ‘gateway drug’ to the OS X platform.” What a great reference. The only other company that comes to mind that has that kind of marketing clout in my mind is Harley Davidson. I mean for God’s sake, people have the damn corporate logo tatooed on their bodies — that’s loyalty. Do any other companies come to your mind that are in that class?
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